The long-awaited initial public offering for Zynga 
is reality — but as some investors celebrate, others wonder whether the numbers being discussed in conjunction with the company are a sign that we’re in the middle of another Internet stock bubble.
Zynga, the maker of massively popular Facebook games like FarmVille and Mafia Wars, filed for an IPO Friday and said it plans to raise $1 billion — – a figure that is expected to go higher by the time its shares begin trading.
If we’ve learned one thing 
from today’s long-awaited Zynga IPO filing, it’s this: Damn, would it be nice to be Mark Pincus.
The founder and CEO of the social games juggernaut stands to make an insane amount of money when trading of the company begins on Wall St. (likely 3-4 months from now). He’s already bucks up from selling 7.8 million shares back to the company in March for $100 million – and he’s still holding another 105 million shares in his portfolio. It’s nothing short of a massive payoff for his four-year old company.
At long last, Zynga has 
confirmed its plans to go public.
The company on Friday filed an S-1 form with the Securities and Exchange Commission, announcing plans to raise $1 billion through publicly traded shares. That wasn’t the interesting part, though. The really fascinating stuff was in the details.
FarmVille is headed 
to Wall Street.
Zynga, the maker of that massively popular Facebook game — and several others — has filed the paperwork for an Initial Public Offering.The four-year old firm says it expects to raise $1 billion in the process, though it’s possible (and, in fact, expected) that it could offer more shares and raise more money when the stock eventually begins trading.
The biggest company in social 
network gaming is poised to become the biggest publicly-traded company in the video game industry.
Zynga, the maker of massively popular Facebook games like FarmVille and Mafia Wars, has filed the paperwork for an Initial Public Offering, where it says it hopes to raise $1 billion. That’s lower than some investors were expecting, but is likely to increase as bankers determine the offering price and how many shares should be sold.
Not content being the queen of social 
media, Lady Gaga is now taking her act to social gaming.
The iconic pop star has teamed with social games maker Zynga to create GagaVille, a newly created FarmVille farm which will give her little monsters the chance to hear unreleased songs from her forthcoming album, “Born This Way,” before anyone else.
In-game advertising is hardly 
a rare thing. And film/game tie-ins are pretty frequent as well – but Dreamworks and Zynga are taking things a step further on Nov. 4.
For the first time, a studio will promote its newest film in a social networking game when “Megamind” comes to the insanely popular “Farmville”.
A lot of people might not know Zynga’s name, but they 
sure know its games. “Farmville,” “Mafia Wars,” and “Café World” are some of the biggest titles on Facebook – and continue to draw hundreds of millions of players per month.
That has led to massive growth at the social gaming company. And now SharePost, an exchange for shares of privately held companies, has put a valuation of $5.51 billion on Zynga. If accurate, that would make the company the second largest publisher in the video game industry – ahead of Electronic Arts and far ahead of Take-Two Interactive Software, but still less than industry leader Activision-Blizzard.
Google, which has been a looming threat in the gaming world, 
appears to be edging closer to becoming a major player in online games.
The search giant has invested at least $100 million in social gaming company Zynga, the developer of some of the biggest games on Facebook, including “FarmVille” and “Mafia Wars,” to help launch Google Games, which is expected later this year.
Chris Morris: Journalist 