Microsoft 
continues to roll out new entertainment offerings for the Xbox 360.
The second wave of content providers for the recent user interface revamp of Xbox Live has hit the console, bringing some familiar names. Starting today, U.S. users will be able to access content from ClearChannel’s streaming radio service iHeartRadio and Verizon FiOS customers will be able to access a limited selection of live channels.
For years, Microsoft 
has used the Xbox 360 as a Trojan horse to get into people’s living rooms. Now, it’s launching a full-scale attack on your other entertainment devices.
Starting Monday, Xbox 360 owners are being prompted to download a free new user interface for the console, which expands Kinect voice control, introduces a broad entertainment search option and adds a slew of new content options that have nothing to do with gaming.
Technology is keeping Hollywood on its toes: Just 
when studios have gotten used to Netflix reinventing the homevideo biz and are flirting with becoming a major player in the pay-TV biz, it’s time for networks to face a very near future when Apple’s iPad and rival tablet computers steal more eyes away from TV sets.
Verizon is about to offer up the latest carrot for consumers, with the telco giant announcing plans Wednesday for an upcoming app that will let its FiOS TV customers stream television and on-demand programming to the iPad.
Verizon has big plans for the tablet marketplace – 
maybe bigger than they’re willing to talk about right now.
The telecom giant held a press conference Wednesday showing off an app that would stream live television and on-demand programming to the iPad for FiOS customers. The application, which also allows customers to see which shows are most popular with viewers in real-time, is expected to be available next year.
Chris Morris: Journalist 