Google moves deeper into the entertainment space

Google has long since moved past its roots as a company focusing on Internet search, but in the past month or so, it has been demonstrating an increasing interest in the world of entertainment – raising some questions about its end game.

In mid-May, it launched the Google Music cloud storage system and a month earlier, reports suggested it YouTube arm was looking to add up to 20 ‘channels’ of original, professionally produced content, which will fill between 5-10 hours per week. Now it has the games industry in its sites.

Read more at Variety’s Technotainment blog

Another player enters the cloud music space

The sky is getting pretty crowded these days.

The already competitive cloud music space has another competitor stepping into the fray. Best Buy today unveiled plans for its own service, letting people access their digital music collection from virtually anywhere.

Read more at Variety’s Technotainment blog

Music is Biggest Battlefield for Cloud Technology Companies

The skies are getting cloudy in the virtual world.

As cloud storage options grow, the technology is edging closer and closer to the mainstream—and that’s creating some confusion. The abundance of options, combined with the general lack of mainstream education about the advantages and disadvantages of the technology, has a lot of people scratching their head.

Read more at CNBC.com

Companies Climbing to the Cloud

While there’s a lot of general confusion about what, exactly, cloud computing is, identifying the industry’s big players isn’t too difficult.

Some have very public faces. Others operate in the background. But they all play a key part in this emerging field, which is just as important to less-than-thrilling business necessities as it is to your home entertainment. And a fair number of players have a foot in both ponds.

Read more at CNBC.com

Gloves come off in Apple vs. Amazon

Apple is certainly the biggest music/tech company around, but Amazon has been very clear in its intention to up the stakes in the fight with the company – and today, it threw a haymaker.

Amazon is offering a daily special for Lady Gaga’s “Born This Way,” offering the entire album as a digital download for 99 cents. That’s less than the cost of a single track on iTunes.

Read more at Variety’s Technotainment blog

Apple inching closer to its cloud music service?

Nothing has been formally announced yet, but if online reports are to believed (and they’re coming from reputable outlets) Apple has most of its ducks in a row for its long-awaited cloud music service.

Warner Music Group, Sony Music Group and EMI Group have all reportedly gotten onboard with the Cupertino tech giant, though it’s still not certain if the agreements are in principle or if they’ve been signed. The status of a deal with Universal Music Group is unclear.

Read more at Variety’s Technotainment blog

Google unveils new Android version, cloud storage system

Google’s planning to get more aggressive in the mobile and tablet markets – and it’s looking to pick a fight in the digital music space as well.

At its I/O developer conference, the search giant announced the next iteration of its Android operating system, codenamed “Ice Cream Sandwich,” which should hit the market by the end of the year. Google also announced its long-awaited cloud-based music storage system, which will compete with Amazon.

Read more at Variety’s Technotainment blog

How to Be the Next Google: Keys to Start-Up Success

Disruption is an enticing and popular buzzword these days.

Every year, hundreds of start-ups venture forth, hoping their Quixotic efforts to change how an industry operates will bear fruit. Most fail, often because they’re either ignorant to several realities or choose to simply ignore them.

The truth is: Bringing about disruption is incredibly hard. And it takes an especially driven type of entrepreneur, a lot of money and even more luck and the ability to clear some pretty big hurdles.

Read more at CNBC.com