No one in the entertainment world wants to be Sony these days.

After a security breach resulted in the theft of personal information in more than 100 million user accounts, it didn’t seem things could get much worse. But a series of rapid-fire smaller hacks to sites in Canada, Thailand and Indonesia — along with an exploit on Sony’s PlayStation site that temporarily put accounts at risk again — continued to endanger the company’s reputation with consumers.

Instead of the muffled competitive snickering that usually occurs when a rival stumbles, other entertainment companies have watched in fear as the drama has played out, knowing that their own online operations were spared only by the whim of the hacking community.

Read more at Daily Variety