You might think that after creating a 
title that has over 12 million customers happily paying a monthly subscription fee, Blizzard Entertainment would be immune to some of the fears circling the video game industry.
But Frank Pearce, co-founder of the development giant, says he’s just as worried about the impact of Facebook and iPhone games as everyone else.
Blizzard’s MMO juggernaut “World of Warcraft”
is showing no signs of slowing down.
The company announced Monday that the game’s latest expansion – “World of Warcraft: Cataclysm” – had sold 4.7 million copies worldwide in just one month. That makes it the fastest-selling PC game of all time, displacing “Wrath of the Lich King,” the previous “WoW” expansion.
The latest expansion to Activision 
Blizzard’s “World of Warcraft” franchise has sold more copies in 24 hours than many games sell throughout the course of their lives.
More than 3.3 million people around the world bought “World of Warcraft: Cataclysm” in its first day of availability — making it the fastest-selling PC game of all time, according to the publisher.
The latest expansion to the “World of Warcraft” franchise sold more copies in 24 hours than most PC games sell throughout the course of their life.
More than 3.3 million people bought “World of Warcraft: Cataclysm” in its first day of availability – making it the fastest selling PC game of all time, according to publisher Activison-Blizzard. (The previous recordholder, not surprisingly, was the last “WoW” expansion – which sold 2.8 million copies in the 24 hours.)
[As Cataclysm reboots many areas in World Of Warcraft‘s universe, Gamasutra editor-at-large Chris Morris talks to Blizzard co-founder 
and EVP Frank Pearce about why the early grind in WoW “doesn’t have the best content”, and how the expansion is fixing that.]
Blizzard has always been a collection of perfectionists. But it wasn’t until the impending release of its MMO expansion World of Warcraft: Cataclysm that we saw just how exacting they can be when it come to quality.
The rise of Deathwing the Destroyer in Azeroth, as you surely know by now, isn’t confined to the expansion pack. His eruption from Deepholm has ripped the entire game world asunder – even impacting what new players of the game see and experience.
It takes guts to radically alter a game that has 12 million paying subscribers—but when the company doing the tinkering is Blizzard Entertainment, you generally won’t hear a lot of complaints.
“World of Warcraft: Cataclysm” hits store shelves Tuesday and, as you might guess by the name, it will turn the world of Azeroth on its ear. At the same time, it could make the most popular online game in the industry’s history even bigger—and prove to be a significant revenue boost for Activision-Blizzard.
It happens in every game – whether it’s Monopoly, 
pro football or “Halo: Reach”. Inevitably, some hyper-competitive jerk tries to rig the game, ratcheting up his victory count by illicit means.
It’s particularly bothersome in the video game world, but now the cheaters are getting their just deserts as the developers of some of today’s most popular games – including “StarCraft II,” “Red Dead Redemption” and “Halo: Reach” – are outright banning the most egregious double dealers.
[Ahead of BlizzCon, Gamasutra editor-at-large Chris Morris looks at the role of the fanfest in video games, talking to Blizzard COO 
Paul Sams about this weekend’s Anaheim event and its key role in Blizzard’s marketing and community relations.]
When 20,000 people converge on Anaheim this weekend for BlizzCon, their minds are likely to be on what items will be in their goodie bag and what sort of sneak peaks they’ll get at upcoming Blizzard Entertainment games.
For the folks at Blizzard, though, the event, now in its fifth year, is a critical piece of their marketing plan.
After shooting out of the sales gate, things aren’t slowing down for 
“Starcraft II: Wings of Liberty”. Activision-Blizzard has announced the game sold 3 million copies in its first month on shelves.
That secures its standing as the year’s best-selling PC game – and is letting analysts (who were a bit concerned with the early sales numbers) breath a sigh of relief. By the end of the quarter, it’s quite possible that “Starcraft II” may be the industry-at-large’s best selling game year to date.
On a recent July day in Paris, game developer Dustin Browder 
was living like an international rock star, doling out autographs and chatting with fans.
The lead designer on Activision-Blizzard’s “Starcraft II: Wings of Liberty,” one of the most anticipated vidgame titles of the year, was in the City of Light for one of many midnight launches held worldwide for the game. Nearly 1,500 people showed up in the rain there to buy the game the instant it went on sale, July 22, and to get Browder to sign their copy.
Chris Morris: Journalist 