E3: Scenes From the Video Game Circus

The scenes from e3video-game industry’s annual E3 trade show is much like a carnival. And to get a true sense of the barely controlled chaos, you need to look past the game booths and crowded show floor.

This year, Nintendo offered people who were unable to attend the show (which is the vast majority of the gaming population) the opportunity to play demos of the unreleased games at more than 100 Best Buy locations around the country. That gave fans a bite of the smorgasbord.

E3 is a constantly moving, nearly organic being. Capturing all of the show’s eccentricities is impossible, but here are a few snapshots of the industry’s annual party-trade show.

Read more at CNBC.com

Nintendo Puts Focus On Franchises At Pre-E3 Event

While pimkin-3Sony and Microsoft are positioning their consoles as all inclusive entertainment devices, at Nintendo – it’s all about the games.

The House that Mario Built focused on power franchises at an intimate pre-E3 media event, eschewing big announcements to focus on six games coming this holiday season and in 2014.

Read more at Variety

EA Launches 11 New Games at E3 — but None for Nintendo

Electronic eaArts showed off 11 games at its annual pre-E3 press conference – but none, it appears, will appear on the Nintendo Wii U.

Reflecting the focus of this year’s show, EA instead spotlighted titles for the new consoles from Microsoft and Sony, showcasing a pair of new graphics engines that are meant to showcase the graphical advances of the Xbox One and PlayStation 4.

Read more at CNBC.com

E3: Vidgame Biz to Struggle for Relevance at Annual Tech Meet

For videogame_cablesmany companies, the next-generation consoles being shown off at E3 beginning June 11 can’t come fast enough.

While the back half of 2013 is expected to boast breakout hits, the first part of the year hasn’t been encouraging for the videogame industry. Retail sales are down 14%, falling nearly $500 million year over year through April.

Read more at Variety

Attend E3 without leaving your home town

E3, e3-2012-nintendo-top630the annual video game extravaganza, has mostly been a closed gate. Industry insiders can attend, as can media and retail partners, but the heart of the industry, the gamer, has been forced to watch from afar.

The Entertainment Software Association hasn’t changed its official policy on the show, but that’s not stopping E3 2013 from breaking out of its cage this year.

Read more at Yahoo! Games

Problems mounting for troubled Wii U

Nintendo wii-u-troubles-top640has seen its share of rough patches over the years, but the past 12 months have been a doozy.

After revolutionizing the video game industry with the Wii, the company’s follow-up console has consistently failed to connect with core gamers, casual gamers and, perhaps most worrying of all, game creators themselves.

Read more at Yahoo! Games

Nintendo’s getting a little desperate in attempts to sell Wii U

The wii-u-marketing-mess-top630Wii U’s not living up to Nintendo’s sales expectations, and that’s causing the company to get a bit…creative…with its marketing plans.

Taking a cue from the viral marketing that works so well in the mobile industry, Nintendo is relying on its own older products to upsell its new system, attaching a blatant marketing message to the most recent Wii system update.

Read more at Yahoo! Games

The voices behind famous video game characters

“It’s-a mario-martinet-jpg_193403me… Mario!” Admit it: you heard the voice of the Nintendo icon in your head when you read that sentence. But if most people were to walk past Charles Martinet, they wouldn’t give Mario’s voice actor a second glance.

Voice acting isn’t a great career path for fame seekers, but if you’re lucky enough to work the pipes of a major video game star, it can be the role of a lifetime. Curious what Mario or Master Chief look like in their street clothes? Check out the most famous faces you’ve likely never seen.

Read more at Yahoo! Games