As if Netflix didn’t have enough troubles…

The continuing customer backlash at Netflix is taking on staggering proportions. The company (whose stock, by the way, is down another 7 percent in trading this morning) has lost a quarter of its value in the past month.

Things don’t look to be slowing down, either – and competitors are viewing that as a golden opportunity to swoop in and steal some of those disgruntled customers.

Read more at Variety’s Technotainment blog

Simmons seduces by mobile

As a musician, Gene Simmons was responsible for some of the most iconic music of the 1970s. But if he hadn’t been even savvier in the business arena, the world might never have known.

“Creativity is fine, but it’s like having a car without the fuel,” he says. “We have an inferred fiduciary duty as creators of content to make sure that the distribution model is as big as it can be, and reaches as many people as possible in as many ways as possible.”

Read more at Daily Variety

Clear Channel, Microsoft partner for iHeartRadio festival streaming

Couldn’t get a ticket to this weekend’s iHeartRadio Music Festival in Las Vegas? That doesn’t mean you can’t watch it.

The Clear Channel-sponsored mega-concert will be streamed in high definition exclusively on Microsoft’s Xbox 360, giving gamers (and their families) the chance to see the acts perform live.

Read more at Variety’s Technotainment blog

Netflix to spin off DVD-by-mail business

Netflix plans to separate its streaming and rental-by-mail businesses into separate divisions in the coming weeks.

The company hopes the new division, dubbed ”Qwikster,” will help it stabilize its subscriber base and revive its share prices. To help revive consumer interest, the company plans to add video games to its rental options as well.

Also in the note, CEO and co-founder Reed Hastings acknowledged the overwhelming negative feedback to recent price changes at the company, saying ”I messed up. I owe everyone an explanation.”

Read more at Daily Variety

FTC eyes child privacy updates. What’s the impact on entertainment?

The FTC wants to make changes to the Children’s Online Privacy Protection Act (COPPA) that could have a significant impact on the entertainment industry.

The Commission has proposed several amendments to the privacy rules that are meant to protect kids under 13, the most notable of which is adding geolocation information to the definition of personal information.

Read more at Variety’s Technotainment blog

What does the future hold for laptop PCs?

Intel’s Sandy Bridge technology is less than a year old, but the next big thing already appears to be on the horizon.

The company showed off prototypes for its “Ivy Bridge” processors this week at its Intel Developer Forum and the early word is encouraging – with faster speeds, lower power consumption and amazing battery life.

Read more at Variety’s Technotainment blog

Netflix cuts 3Q subscriber estimates

Netflix has lowered its subscriber estimates by 1 million people for the third quarter, the first sign that the consumer backlash over its drastic price changes is negatively impacting the film streaming/rental service.

In a note to investors, the company lowered the expected number of DVD-only customers from 3 million to 2.2 million, while ratcheting down the number of projected streaming customers from 10 million to 9.8 million. The number of customers using both services is expected to remain unchanged.

Read more at Daily Variety

Video game advertising tops $1 billion

The videogame world has a long way to go to catch up with the television advertising market, but it has hit a notable milestone.

DFC Intelligence reports U.S. advertisers spent over $1 billion in 2010 on video games, a number that’s expected to double by 2014. Globally, that number hit $3.1 billion, with expectations it will reach $7.2 billion by 2014.

Read more at Variety’s Technotainment blog

Why Hollywood needs to focus more on Facebook

Facebook’s a great way to waste 10-15 minutes. You can catch up with friends. You can let everyone know about the mundane details of your day. And you can learn more about your favorite brands and entertainment content.

Unfortunately, that 10-15 minutes often ends up being a lot longer per day – and, as a result, social media has grown into a viable threat to entertainment companies who are alredy fighting for viewers’ attention.

Read more at Variety’s Technotainment blog