Average vidgamer older, more affluent

The acne-ridden teenage slacker gamer has long been a media cliche, but new demographic data shows just how far off those assumptions were.

Today’s average gamer is 34 years old, according to a study of 1,200 households by the Entertainment Software Assn. The most frequent game purchaser is 40 — old enough to remember the early days of Atari.

Read more at Daily Variety

Goodbye Natal, hello Kinect

And just like that, Microsoft’s Project Natal has a new name: Kinect

The company unveiled the retail name of its gesture-recognition controller Sunday at an over-the-top event that featured everything from a performance by Cirque du Soliel to an audience full of people wearing choir robes with lit up LED shoulderpads.

Read more at Variety’s The Cut Scene blog

Game industry stressed to impress

The videogame industry has one mission in mind during next week’s Electronic Entertainment Expo: It needs to impress.

Sales are down across the board for hardware and software so far this year, with overall revenue for the games biz down more than $560 million over 2009, or 11%, according to NPD Group. Industry earned $20.2 billion last year.

Read more at Daily Variety

Welcome to the 3D gaming world

We knew it was coming – and today Sony has made it official. The PlayStation 3 now supports stereoscopic 3D games.

PS3 owners who happen to have a 3D set can download a total of four games and demos that showcase what the system can do. (A firmware update making the console 3D ready was quietly pushed to owners two months ago.) The downloads will be free for people who buy one of Sony’s Bravia 3D sets, which go on sale later this month.

Read more at Variety’s The Cut Scene blog

‘The Hangover’ tops all-time On Demand movies

Mix three groomsmen, a tiger and major memory gaps, then subtract one tooth and you’ve got the ingredients for the most popular On Demand film in the delivery system’s history.

Avail-TVN has put together a list of the 20 most-watched video on demand titles and “The Hangover” tops the list. On Demand viewing has grown exponentially in the last three years, with titles often bowing the same day as the DVD goes on sale, so it’s not too surprising that the list is made of recent films. (None was released earlier than 2007.) There are some surprising omissions, though. No Disney-Pixar film made the cut, for example.

Read more (and see the Top 20) at Variety’s Technotainment blog

How big is Red Dead Redemption?

The jokes were pretty easy when “Red Dead Redemption” was announced… “Grand Theft Horse” cynics called it. “Yet Another Doomed Western” was another popular phrase. 

Today, we can wipe those snarky asides away and call it something else: A bonafied hit. Take Two Interactive Software reports that it has shipped 5 million copies of the game so far – and it’s so bullish on the title that it’s raising its fiscal forecast for the year.

Read more at Variety’s The Cut Scene blog

Do ‘Modern Warfare 2’ execs have an E3 surprise coming?

Jason West and Vince Zampella, whose abrupt dismissal from Activision earlier this year shocked the gaming world, are teasing an announcement next week – in the heart of E3 – that has both insiders and gamers buzzing. 

“Big time announcement at E3 next week. stay tuned, kiddies!” the pair said in a Facebook posting.

Read more at Variety’s The Cut Scene blog

Apple rolls out the iPhone 4

Going in to the keynote of today’s Worldwide Developer Conference, pretty much everyone knew Apple would be rolling out its fourth generation iPhone. But the Cupertino-based company still managed to spring a few surprises on the crowd.

The iPhone 4, which goes on sale June 24 – will have a host of new features, including the ability to shoot high definition video and easily edit it on the phone. The device will record video at resolutions of up to 720p, shooting at 30 fps – making the new iPhone a possible tool for guerilla video shoots from indie filmmakers.

Read more at Variety’s Technotainment blog

Fly the iPad skies

It was probably only a matter of time…

Jetstar Airways has become the first airlines to make the iPad available as an in-flight entertainment option for passengers. The Australian carrier (a subset of Qantas) will rent the tablet computers to interested fliers for AUD $10 ($8.40 in U.S. dollars) during a two-week trial at the end of June.

The iPads will be equipped with movies, TV shows, eBooks, games and more.

Read more at Variety’s Technotainment blog