3D capture technology is certainly intriguing to both groups, but few view it as essential — and the cost of entry has, thus far, been rather prohibitive. As the field continues to evolve, though, that might be changing.
Panasonic, Samsung and Sony have announced plans to collaborate with XpanD 3D to develop a new technology standard for active 3D glasses. The partnership, called the Full HD 3D Glasses Initiative, aims to eliminate the specialized glasses required for each manufacturer’s set.
Sony, at its pre-E3 press conference Monday, announced that the next generation handheld system, which was previously codenamed NGP, would be called PlayStation Vita – and would carry a price of just $249 for the Wifi version and $299 for the 3G-enabled version. The system will hit store shelves this holiday season.
French company Volfoni will showcase ActivEyes, a hybrid active/passive 3D solution at the upcoming National Association of Broadcasters show. The company, which unveiled the product at this year’s CES, says it can be used on any 3D screen.
Tech advances can be a dual-edged sword. Bleeding edge products might be phenomenal, but using them can often be frustrating (look no further than the bulky glasses required for 3D TV). There will be announcements galore at this year’s show – but more and more companies are realizing that the key to success is focusing on products that not only fill a need, but don’t require users to memorize a hefty manual before they turn it on.
CES 2010 had thousands of items on the show floor, but at the end of the day, it was about 3D TV. The show marked the coming out party for the technology—and pretty much everything else was caught in its wake.
This year, though, there’s not likely to be a theme that’s quite so dominant, which will give other products a chance to shine.
The marketing relationship James Cameron and Panasonic struck in the fall of 2009 continues to bear fruit. Panasonic today announced that the 3D Blu-ray version of “Avatar” would be available exclusively to buyers of its 3D TV sets.
From now through Jan.1, consumers who buy a Vierra 3D TV will receive a copy of the film – which has previously only been available in 2D in homes – as well as two pairs of rechargeable 3D glasses.
A new study by Nielsen offers some insight – but you can probably guess the two biggest culprits. The survey finds that the high costs of the sets and being forced to wear 3D glasses are the two key reasons people aren’t rushing out to buy the sets. The news gets worse for manufacturers, though.
The company has introduced another pair of 3D sets – the first by Panny to offer 2D to 3D conversion, which substantially increases the library of content. (It also brings the company in parallel with Sony and Samsung, which offer the technology.)