The 
Madden video game franchise has always prided itself on its realistic play. Now the NFL is looking to ratchet up that realism by several degrees.
Over the past few years, the NFL has been exploring ways to gather all sorts of new data points from players during games. But this season it’s getting serious about it — and that could dramatically impact the biggest football video game franchise on the planet.
Doodling 
on your iPhone could lead to big money and big prizes.
CBS is developing a primetime game show based on Zynga’s popular Draw Something app. The network won a bidding war for the rights to the game and is reportedly fast-tracking the show as a possible mid-season replacement to step in when one of its new series ultimately fails.
With Steve Jobs
first dropping hints about Apple’s plans for a branded TV set in his conversations with biographer Walter Isaacson, others are a bit more comfortable discussing it now.
The latest to reveal details was CBS CEO Les Moonves in an earnings conference call this week.
Read more at Variety’s Technotainment blog
YouTube might be the king of the hill 
when it comes to video content on the Internet, but when it comes to premium programming, no one can beat Hulu.
A new report from ComScore finds online audiences watched 19.4 billion minutes on the site last year. That’s nearly twice as much time as was spent watching online video on the sites of ABC, CBS, NBC, Fox and the CW, with a combined 9.7 billion minutes in 2010.
Anthony Zuiker will always be known as the
creator of “CSI,” but he’s also the author of the “Level 26” thriller series. Now he’s bringing the two worlds together.
On the Oct. 14 episode of “CSI,” the forensic investigators will square off against Sqweegel – the “forensic proof” serial killer from Zuiker’s books. Ann Margaret guest stars in the episode.
Rumors started last month that Apple was making a hard push to begin offering streaming rentals of recent television programming for 99 cents. Now those whispers are beginning to solidify a bit.
Bloomberg reports that the Cupertino-based company is in advanced talks with News Corp. for 99-cent rentals – and CBS and Disney are engaged in similar discussions with Apple.
Chris Morris: Journalist 