No one had real high expectations for last month’s 
video game sales. And that’s probably a good thing, since it turned out to be the worst August in three years.
Software sales fell 14 percent last month to $403.5 million, according to The NPD Group – more than twice as much as some Wall St. analysts were expecting. Hardware sales, meanwhile, were 5 percent below 2009’s level, at $282.9 million – and the Wii had its worst sales month since the system’s launch.
Try as it might, the video game industry 
just can’t catch a break this year.
Sales are down 8 percent year-to-date from 2009’s disappointing numbers. Even the most optimistic analysts are now saying that the best investors can hope for is a flat year. And this week has brought new signs that could indicate further weakness—specifically for Electronic Arts and game retailer GameStop.
Madden fans are a diverse bunch. Some want absolute realism 
in the game, while others simply want a fun football arcade game. Madden NFL 11 for iPad offers both. It’s a gorgeous game that’s fairly easy to control, but some of the included gameplay modes, like GameFlow (which calls the plays for you) could aggravate players. (The mode can be turned off, though.) It’s not the same as the console version of the game — and there are a number of holes, such as the missing (but forthcoming) multiplayer mode and franchise mode — but with the extra screen size of the iPad, it’s the best mobile version of the game.
Read more at Common Sense Media
“Madden” day is coming — and HR offices are bracing
themselves. The release of Electronic Arts’ most popular football franchise, which takes place on Tuesday Aug 10, always brings a surge of “sick days” from dedicated fans, who opt to stay home from work and play the day away.
The “Madden” franchise is, in many respects, EA’s crown jewel.
Chris Morris: Journalist 