Microsoft’s mobile division hits a big roadblock

Windows Mobile 7 might be the most radical (and promising) operating system from the company’s mobile division in years, but the road to retail isn’t going to be perfectly smooth. 

Verizon, which was famously burned by Microsoft with the Kin earlier this year, has announced it will not carry phones using the service at launch – or at all this year. It will be some unnamed date in 2011 before the company begins supporting the OS.

Read more at Variety’s Technotainment blog

The PS3 becomes a 3D Blu-ray player

You have to give it to Sony. When they made the decision to join the 3D battlefield, they jumped in with both feet. 

Starting Tuesday, Sept. 21, every PlayStation 3 on the market will begin supporting 3D playback. (The move will come via a free software update.) That instantly puts 3D hardware into 38 million homes worldwide.

Read more at Variety’s Technotainment blog

Nielsen: Video game ads are unusually effective

As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well. 

A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the sports drink by 24 percent.

Read more at Variety’s Technotainment blog

Plants, Zombies, Zuma head to Korea

Despite what it might sounds like, PopCap World is not an amusement park – although it probably would be a really cool one. 

Instead, PopCap Games is partnering with NCsoft to create an online multiplayer social game service in Korea. The service will offer 13 free-to-play games with optional paid elements in the queue for the coming months.

Read more at Variety’s Technotainment blog

Things to keep in mind as Halo: Reach hits shelves

The holiday season kicks off tonight for gamers. At 12:01am, “Halo Reach,” the first blockbuster of the fall/winter goes on sale. It will lead the charge of a densely packed 3.5-month period of major game releases that will determine how 2010 turns out for the video game industry. 

Now, normally, you wait for sales numbers before calling a release a blockbuster – but when you’re dealing with a new action-based “Halo” game, you can skip the formality. The franchise has sold over 34 million copies and consumed 3.3 billion hours of gameplay (that’s over 376,000 years, if you’re keeping score at home) since its launch with the original Xbox.

Read more at Variety’s Technotainment blog

What’s holding 3D TV back?

3D TV is being pushed hard by television manufacturers, and while pick-up has been better than expected, it’s still not something the mass audience is clamoring for. Why not? 

A new study by Nielsen offers some insight – but you can probably guess the two biggest culprits. The survey finds that the high costs of the sets and being forced to wear 3D glasses are the two key reasons people aren’t rushing out to buy the sets. The news gets worse for manufacturers, though.

Read more at Variety’s Technotainment blog

About that Oblivion film patent by Bethesda…

The gaming world is exploding today with news that Zenimax Media, the parent company of id Software and Bethesda Softworks, has filed a trademark for “Oblivion”. Specifically, that trademark is meant for use in “motion picture film production; entertainment services, namely, providing motion picture theatrical films in the field of fantasy games.” 

Inevitably, that has led to speculation that a film adaptation of the most recent “Elder Scrolls” game may be in the works. Don’t hold your breath.

Read more at Variety’s Technotainment blog

Aug. game sales tank – but hope’s on the horizon

No one had real high expectations for last month’s video game sales. And that’s probably a good thing, since it turned out to be the worst August in three years. 

Software sales fell 14 percent last month to $403.5 million, according to The NPD Group – more than twice as much as some Wall St. analysts were expecting. Hardware sales, meanwhile, were 5 percent below 2009’s level, at $282.9 million – and the Wii had its worst sales month since the system’s launch.

Read more at Variety’s Technotainment blog

Happy birthday PlayStation!

Fifteen years ago – on Sept. 9, 1995 – Sony changedthe course of the video game world. 

This sounds like hyperbole – and maybe even the first line of a press release from the company – but it’s actually the spot-on truth. It has now been 15 years since the PlayStation hit retail shelves and the changes it brought were monumental.

Read more at Variety’s Technotainment blog

Call for entries open for international digital Emmys

The Emmy Awards may be over for this year, but the door is already opening for 2011. 

The International Academy of Television Arts & Sciences today began accepting entries for the 2011 International Digital Emmy Awards. These are awards meant to recognize excellence in content that is created on non-traditional platforms, such as the Internet, mobile products and interactive TV. The content must originate outside of the U.S.

Read more at Variety’s Technotainment blog