James Cameron lobbies for Avatar MMO

The first video game adaptation of James Cameron’s Avatar wasn’t exactly a hit with players, but the director/3D visionary isn’t ready to give up on the idea.

Cameron noted recently that he believes the franchise is ideally suited for a massively multiplayer online game, much like “World of Warcraft” or the upcoming “Star Wars: The Old Republic”.

Read more at Variety’s Technotainment blog

AOL’s Cambio budgets big for original content

Cambio isn’t a household name amongst most adults, but your tween may be familiar with it. Now AOL’s interactive entertainment site is hoping to boost its Q factor with some high profile partnerships and a warchest earmarked for original programming.

The site re-launched today, announcing partnerships with several industry heavyweights including Mark Burnett, Warner Bros. Digital Distribution and Dolphin Digital Media. And while the Burnett relationship might turn the most heads, it’s the Dolphin Digital one that could have the biggest impact.

Read more at Variety’s Technotainment blog

iPhone 5 to debut Oct. 4

After being the subject of whispers, rumors and speculation for months, it appears the iPhone 5 is finally ready to make its debut.

Apple has confirmed plans for a press event at its Cupertino, Calif. Headquarters on Oct. 4, where it’s expected to unveil the next iteration of its popular smartphone.

Read more at Variety’s Technotainment blog

AMC, Sony team for Uncharted 3 debut

Want to play what’s likely to be this year’s biggest PlayStation 3 game on a big screen? I mean a really big screen? Get thee to the local Cineplex!

AMC and Sony have teamed up to let gamers play “Uncharted 3: Drake’s Deception” in 3D and in the theater in select cities nationwide.

Read more at Variety’s Technotainment blog

3D may be hurting the Nintendo 3DS

The Nintendo 3DS’ biggest selling point may be its biggest weakness.

A study unveiled earlier this week at the Variety-sponsored 3D Gaming Summit earlier this week finds that 28 percent of the system’s owners feel the use of 3D actually hurts gameplay.

Read more at Variety’s Technotainment blog

Putting Apple’s market cap in perspective

You don’t have to be a stock market wonk to know that Apple is a staggeringly rich company. Heck, you barely need to have a pulse.

Even the departure of the iconic Steve Jobs from the CEO role hasn’t dampened consumer optimism, with shares gaining 8 percent since his Aug. resignation. The company’s market cap now stands at more than $378 billion – and a new tumbler site is helping people comprehend exactly how much that really is.

Read more at Variety’s Technotainment blog

NCIS gets the video game treatment

CBS’ hit procedural drama NCIS is making the leap to the video game world.

Ubisoft and CBS Consumer Products today announced plans to create a title based on the show for the Xbox 360, PlayStation 3 and Nintendo Wii due this fall. The game will feature four cases that were written and developed with the show’s writers.

Read more at Variety’s Technotainment blog

As if Netflix didn’t have enough troubles…

The continuing customer backlash at Netflix is taking on staggering proportions. The company (whose stock, by the way, is down another 7 percent in trading this morning) has lost a quarter of its value in the past month.

Things don’t look to be slowing down, either – and competitors are viewing that as a golden opportunity to swoop in and steal some of those disgruntled customers.

Read more at Variety’s Technotainment blog

Clear Channel, Microsoft partner for iHeartRadio festival streaming

Couldn’t get a ticket to this weekend’s iHeartRadio Music Festival in Las Vegas? That doesn’t mean you can’t watch it.

The Clear Channel-sponsored mega-concert will be streamed in high definition exclusively on Microsoft’s Xbox 360, giving gamers (and their families) the chance to see the acts perform live.

Read more at Variety’s Technotainment blog

FTC eyes child privacy updates. What’s the impact on entertainment?

The FTC wants to make changes to the Children’s Online Privacy Protection Act (COPPA) that could have a significant impact on the entertainment industry.

The Commission has proposed several amendments to the privacy rules that are meant to protect kids under 13, the most notable of which is adding geolocation information to the definition of personal information.

Read more at Variety’s Technotainment blog