The 
seemingly never-ending saga of the ending of Mass Effect 3 has taken another odd twist.
The Better Business Bureau, in a blog post on its site, concedes that yes, technically, EA and Bioware are guilty of false advertising with the game.
However, the Bureau doesn’t seem overly concerned about it.
Bioware 
hinted a few weeks ago that it was thinking about changing the ending of Mass Effect 3, following a loud protest by the player community.
Looks like they’re following through.
There 
won’t be any Tebowing on the cover of this year’s Madden.
The New York Jets quarterback, who was the odds-on favorite to front the next version of EA’s football game, was eliminated in the first round of fan voting in this year’s seeded bracket tournament. Houston running back Arian Foster defeated the media darling in a close matchup.
EA’s re-launch 
of its Medal of Honor series in 2010 didn’t exactly set the sales charts on fire, but that’s not stopping the company from moving forward with a new installment.
Medal of Honor: Warfighter will make its debut this October, using the same graphics engine that powered last year’s more successful Battlefield 3. The name’s kind of a head scratcher, though, since, well, the entire series has been about fighting in wars, but we’ll let that slide.
EA social 
and mobile vice president Bernard Kim explains to Gamasutra why America’s most treasured dysfunctional family just might give the company the Smurfs’ Village its portfolio lacks.
When a franchise has aired 500 different episodes on television (and that’s not counting the three years it ran as a series of shorts) and 24 separate video games, figuring out the next move can be tricky.
A big console game is a risk for a licensed property these days. A $2 or $5 iOS game might make an initial splash, but its sustainability is questionable given the constant flood of new titles. But freemium? That’s something The Simpsons hasn’t tried before.
While Electronic 
Arts has never let a good PR opportunity slip past, it might be a mistake to dismiss the company’s annual Super Bowl predictions. Gamasutra’s Chris Morris takes a look at Madden’s past results.
While Electronic Arts has never let a good PR opportunity slip past, it might be a mistake to dismiss the company’s annual Super Bowl predictions.
While the Madden prognostications are certainly a final attempt to move software before interest in the football category falls off a cliff until August, the game is eerily accurate when it comes to determining the winner of the big game.
Hit 
military shooter Battlefield 3 is a very realistic game. Maybe too realistic.
Electronic Arts has found itself in the midst of a legal battle with Bell Helicopter parent Textron over the game maker’s use of images of real world helicopters in the game.
EA received 
some holiday coal in its stocking Thursday when a California Superior Court judge rejected its argument that it should be excused from a $400 million contract-interference suit.
Activision alleges EA illegally attempted to lure away Call of Duty creators and Infinity Ward founders Jason West and Vince Zampella. Activision is also suing the two developers.
Electronic Arts 
is bringing the classic game Theme Park back from the dead, but the price of admission may make most players choke.
The new take on the old management simulation will be a free download for owners of iPhone, iPad or iPod Touch. But if you want to build some of the better attractions in your park, it could cost you more than the original version did at retail back in 1994.
The NFL 
has blitzed Blitz.
Late hits, one of the signature features of the bone-jarring arcade football franchise, won’t be a part of its next iteration. The league has asked EA to remove them from the game.
Chris Morris: Journalist 