Betting big on Wii U, Ubisoft hopes people understand the console

Ubisoft SVP Tony Key believes in the potential of Nintendo’s innovative new Wii U. Problem is, he’s not totally sure if the general consumer really understands the console’s potential.

With the exception of Microsoft, Sony and Nintendo, no one bets more heavily on new console launches than Ubisoft.

It’s something of a video game industry tradition that the publisher rushes headlong into new system launches — and with the Wii U on the way, it plans to have six titles available on day one (with three more coming by the end of Nintendo’s extended “launch window”).

Read more at Gamasutra

Ubisoft sues The Black Eyed Peas

Ubisoft is laying a legal Boom Boom Pow on their highest profile musical partner.

The publisher has filed a breach of contract suit against The Black Eyed Peas, saying the band failed to approve an iOS version of their console game, The Black Eyed Peas Experience. Ubisoft is seeking over $1 million in damages from BEP Music, the company that holds the trademark for the band, according to Courthouse News Service.

Read more at Yahoo! Games

Ubisoft’s Guillemot: New consoles are overdue

With the current console generation in the midst of its eighth year — and retail game sales sliding for the past seven months — there’s little argument that the Xbox 360, PlayStation 3 and Wii have become a bit long in the tooth. There might be plenty of power left to exploit from their components, but from a consumer standpoint, people are ready for something new.

So is Yves Guillemot. The CEO and co-founder of Ubisoft says his company has plenty of strong titles doing well these days, but the publisher revels in new hardware launches.

Read more at Gamasutra

Ubisoft doubles down on dude aud

In the first 15 minutes of its annual pre-E3 press conference, Ubisoft had a surprise performance by Flo Rida, dancing girls and in-game footage of a topless woman being fondled.

The message was clear: Ubisoft is not fooling around with its latest crop of titles — clearly targeted at men.

Read more at Daily Variety

Facebook targets traditional gamers

Facebook games — whether they tie into larger entertainment properties or are island unto themselves — tend to have a formula.

Make sure players can interact with their friends in some way. Don’t deviate far from the established handful of models that have proven successful. And never, ever, make a game that targets the core gamer. Facebook is casual territory.

Read more at Daily Variety

Jade’s Empire: Ubisoft’s Raymond looks forward

Ubisoft Toronto managing director Jade Raymond has a lot to do in the next few months.

Her studio is about to formally unveil the latest installment of the Splinter Cell franchise. She’s hiring employees for the division at the blistering pace of about 12 per month. And, in just a few months, her second child is due. But the most interesting thing in her sights — career-wise, anyhow — is a bit more long term.

Read more at Gamasutra

Video games top Obama’s Christmas shopping list

He might be great at keeping state secrets, but when it comes to the holidays, Barack Obama does a pretty lousy job of maintaining gift-giving surprises.

The President did a little Christmas shopping Wednesday — and brought the press corps along. And it looks like Sasha and Malia will find Just Dance 3 and The Sims 3: Pets under the tree this year.

Read more at Yahoo! Games

Ubisoft’s Laurent Detoc On The Fight Against Innovation

[Ubisoft’s North American executive director Laurent Detoc talks with Gamasutra editor at large Chris Morris about Rocksmith‘s lukewarm reception, and says, “As much as [gamers] claim they want innovation, they don’t.”]

Gamers, as a species, clamor for innovation. While there’s nothing wrong with the existing genres of gameplay, it’s always nice (in theory, at least) to try something new. But all too often, when players get their hands on that something new, they rip it to shreds in forums and lambaste it publicly.

In fairness, that criticism is sometimes warranted. EA’s Majestic, for example, was a fascinating idea that started strong but never entirely found its footing. Sometimes that criticism – and the poor sales that accompany it – sentences something that could have evolved into a welcomed gameplay style to a premature death.

Read more at Gamasutra

NCIS gets the video game treatment

CBS’ hit procedural drama NCIS is making the leap to the video game world.

Ubisoft and CBS Consumer Products today announced plans to create a title based on the show for the Xbox 360, PlayStation 3 and Nintendo Wii due this fall. The game will feature four cases that were written and developed with the show’s writers.

Read more at Variety’s Technotainment blog

Assassin’s Creed: Revelations on PS3 includes first game for free

Heard the incessant praise about the Assassin’s Creed franchise, but still haven’t gotten around to playing the original game? For shame!

The good news is you’ll soon be able to overcome this gaming faux pas — and no one has to be the wiser.

Read more at Yahoo! Games