It took nearly five years for James Cameron to bring “Avatar” 
to the big screen — but the Na’Vi have nothing on “Duke Nukem Forever.”
First announced in 1997, this videogame — featuring one of gaming’s best known characters — has been re-thought, re-booted and presumed dead multiple times. On Friday, Take-Two Interactive Software pulled off one of the gaming world’s biggest surprises, not only announcing a firm release date and expanded platform footprint — it will ship in 2011 for the PC, Xbox 360 and PlayStation 3 — but letting stunned gamers play it for the first time at last weekend’s Penny Arcade Expo, a fan-centric gaming event held in Seattle.
Who needs modern day street thugs when you’ve got old west 
outlaws?
Not Take-Two Interactive Software, it seems. “Red Dead Redemption” continues to be a retail bonanza for the publisher and is doing so much better than expected that the company is now forecasting it will turn a profit this year. That’s the first time in recent memory that it has done so in a year that didn’t have a “Grand Theft Auto” release.
There aren’t a lot of surprises in the video game world today. 
With the torent of leaks that comes from partners, publishers and developers, gamers rarely get that excitement that comes with a major, unexpected announcement – which makes today’s bombshell in Seattle all the more tasty.
2K Games revealed the presumed-dead action game “Duke Nukem Forever” was not only alive, it was playable on the show floor – and it would be hitting stores next year. And jaws are still dragging.
Apple is wading into the stream. The company’s 
much-anticipated overhaul of its Apple TV service eschews the download-to-own model in favor of an HD Web streaming rental biz.
Apple’s plan to make movies available day and date with DVD for a $4.99 rental is in keeping with the film biz’s piracy-combatting push to make titles available for easy legal downloads through a host of platforms, from Apple’s iTunes to Netflix (which Apple TV will support); Amazon, Hulu and Blockbuster; the major videogame consoles from Microsoft, Sony and Nintendo; and, soon, YouTube.
Apple certainly wasn’t lacking for news at its press 
event today. We’ve got a story up on the front page of Variety, focusing on Apple TV, right now – and an analysis piece will be in tomorrow’s daily edition.
One thing that has seemingly been lost in the shuffle is Apple made it clearer than ever that it was gunning for Nintendo and Sony – and it’s not afraid of either company’s gaming legacy. In the meantime, here’s a recap of some of the other news that Jobs & Co. unveiled.
Apple has made it official: It will soon offer 99 cent TV 
show rentals as part of the launch of an extensive revision of its Apple TV service.
Apple said it would offer streaming rentals of skeins from Fox, ABC, ABC Family, Disney Channel and BBC America on a rental basis. Users are able to watch the show for 30 days from the moment the episode is rented, and once it starts playing users have 48 hours to finish watching it.
After shooting out of the sales gate, things aren’t slowing down for 
“Starcraft II: Wings of Liberty”. Activision-Blizzard has announced the game sold 3 million copies in its first month on shelves.
That secures its standing as the year’s best-selling PC game – and is letting analysts (who were a bit concerned with the early sales numbers) breath a sigh of relief. By the end of the quarter, it’s quite possible that “Starcraft II” may be the industry-at-large’s best selling game year to date.
Amazon may be riding high in the eReader rodeo these days
with the release of the new Kindle, but it doesn’t own the market – and it’s feeling pressure from the competition once again.
Effective Wednesday, Borders will lower the price of its two eReaders, the Kobo and the Aluratek. The Kobo is falling from $149 to $129. The Aluratek will drop from $129 to $100, putting it in the sweet spot for consumers.
The cost of playing “Modern Warfare 2” with friends on the 
Xbox 360 is about to go up. Microsoft announced Monday it would raise annual subscription rates for its Xbox Live service from $50 to $60 starting Nov. 1.
That’s the first price increase in Xbox Live’s eight-year history — and it’s a move that will affect more than just gamers in households. Microsoft has steadily added adding non-gaming functionality to the service in a bid to lure consumers who are looking for other entertainment options, including streaming of films and music.
Chris Morris: Journalist 