Want to know why studios are growing leary of 
Netflix? It’s all in the numbers.
A new report from The NPD Group shows that despite the best efforts of some enormous competitors, the online rental service holds a 61 percent market share in the streaming movie field so far this year.
There hasn’t been a lot of news from the 
world of Britannia lately, but design guru Richard Garriott is ready to change that.
The godfather of role-playing games has announced plans to bring his famous alter-ego to the world of social gaming. Lord British’s New Britannia (a working title) is in the early stages of development at Portalarium, his new company.
While its roots might be in the 
music industry, the annual South by Southwest has had a number of business success stories as well.
Some of the biggest Internet brands took off at the show – and several notable up and coming sites have the Austin get-together to thank for their early traction. Here are some of the most notable success stories.
The annual South by Southwest conference 
has always been viewed as a place for independent artists and startups to shine. Musicians, filmmakers and new tech companies all compete for awareness among the show’s influential show goers (who often act as evangelists for what they like when they return home).
With the surge of growth in SXSW, though, large companies have invaded the show, looking to capitalize on that same audience, to build awareness for their new products or try to woo some of those evangelists to sing their praises when they return home.
Some, though, just want to cash in on the crowd.
“Halo: Reach” players are getting
some more maps.
The “Halo: Reach” Defiant Map Pack goes live today, with two new multiplayer maps, a firefight mission and new achievements letting players earn up to 150 Microsoft Points.
Read more (and learn how to win free codes) at Variety’s Technotainment blog
Controlling a video game with 
your mind might seem the stuff of science fiction, but then again, so did the idea of motion controls.
While still a ways from being a mainstream phenomenon, mind-controlled games are already on store shelves — and more are coming.
If Michael Bay’s interpretation of the 
Transformers (and the requisite gaming spin-offs that came with it) wasn’t quite your style, another option is on the way.
Hasbro has tapped UK developer Jagex to create a massively-multiplayer online game based on the 80s toy icon. It’s scheduled to be released in 2012.
Gamasutra editor-at-large Chris Morris reports 
from this year’s South by Southwest, discovering a Richard Garriott-pitched Lord British social game and a host of other game-related aspects to the Texas media conference.
Music and film might be the dominant forms of entertainment on display at this year’s South by Southwest gathering, but gaming culture is definitely elbowing its way into the party.
Public game demos and several seminars examining the state of the industry have been on display at the Austin Convention Center since Friday – and some developers (including Richard Garriott) are even using the event to announce new titles.
Optimus Prime, Bumblebee and the 
rest are getting their own online world.
Hasbro and Runescape developer Jagex have announced plans to create a massively multiplayer game based on the popular 80s toy line and cartoon series. Unlike recent single-player games published by Activision, though, this will have nothing to do with director Michael Bay’s 2007 cinematic reboot of the series.
Don Bluth will be the first to tell you 
he’s a filmmaker, not a game maker. But despite the fact that he has just two titles to his credit, the Hollywood veteran has still managed to make a lasting impression on the video game industry.
Dragon’s Lair, in some ways, was the front runner for the modern graphics era. While Dirk the Daring & Co. were hand-animated, the title let players and developers know that games could be just as eye-popping as works on the big screen.
Chris Morris: Journalist 