Hollywood could learn from videogame franchise strategy

The VideoGameReport_callofduty_640videogame industry takes its franchises even more seriously than Hollywood.

New games — or at least digitally downloadable content — are expected every year by a voracious audience, with billions in grosses potentially at stake. One misstep can turn a popular game’s most ardent evangelists into its loudest critics.

Read more at Daily Variety

Emerging gaming biz upends playbook

It’s VideogameReport_300easier than ever for gamers to get their fix, whether playing “Words With Friends” on a plane, “League of Legends” for free online or the latest “Call of Duty” on Xbox or PlayStation consoles.

Figuring out how to maximize revenue on these platforms is a lot more challenging. Last year, the overall videogame market declined again, despite blockbuster launches of “Call of Duty: Black Ops II” and “Halo 4,” surging digital sales and the arrival of Nintendo’s next-generation Wii console for the holidays. Microsoft and Sony are expected to follow suit with new consoles before the end of the year, potentially splintering the market further.

Read more at Daily Variety

Pop princess Perry gets her game on

The m4s-winter13_katyperry_thesimsSims has long been one of the strongest brands in Electronic Arts’ video game catalog. Millions of players form a vibrant, active community whose loyalty to the game hasn’t wavered in the franchise’s 12-year history.

Among those fans is pop sensation Katy Perry, who has had a long working relationship with EA — and spent the better part of 2012 as an ambassador for the game.

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Costly TVs pave the way for innovations

Being variety-logoan early adopter on the cutting edge of technology has never been cheap. And the new TV sets heading soon to retailers come with a hefty pricetag, making the cost of a state-of-the-art home theater steeper than ever.

For example, Sony’s 84-inch ultra high-definition set that displays in 4K costs $25,000. The more budget-conscious consumer can pick up LG’s 84-inch 4K set for just $19,999.99.

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The weird and wonderful of CES 2013

There’s variety-logonever any shortage of interesting things at the Consumer Electronics Show, especially devices or software that will transform the way people consume entertainment.

Then there are the oddities. These items may never be a big sales success — and may not even reach store shelves — but they each share a “what the heck is that?” quality that deserves some sort of recognition:

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50 Cent returns with high-end headphones

While 50cent_ces_lghe first burst onto the scene as a music artist, 50 Cent has quickly become just as influential in the world of business.

The man born as Curtis James Jackson III joined the long line of artists with their own headphone line, founding Studio Mastered Sound (SMS) last year, which has rung up strong sales at retail. At this year’s Consumer Electronics Show, he introduced Street by 50, a new high-end line ranging in price from $180 to $300.

Read more at Daily Variety

CES: Are TV viewers salivating for voice controls?

Voice variety-logocommand may seem like a natural evolution for television, given the popularity of Apple’s Siri on the iPhone. But is it ready for primetime?

Samsung’s ES8000 LED set, the company’s flagship “smart TV” model introduced at last year’s CES, can be turned on simply by talking to it. LG’s Magic Wand remote control uses gesture control. Even accessories like Google TV and Microsoft’s Xbox 360 videogame console let people search for programming by shouting at the devices.

Read more at Daily Variety

CES: Motorhead in gear with headphones

For 2682139-lemmy-motorheadphones-tall-400pxyears, Motorhead has avoided the trend of licensed merchandise, but when a startup headphone manufacturer came calling, the rock band finally joined the club.

“People say we’ve never sold out,” joked the band’s frontman Lemmy in unveiling the new product at the Consumer Electronics Show. “No one ever approached us.”

Read more at Daily Variety