Helping 
Master Chief out of perilous predicaments is one thing, but can Cortana help you get to your meeting on time?
Microsoft is working on a digital personal assistant for its Windows Phones to compete with Apple’s Siri and Android’s Google Now. And it has chosen the beloved Halo artificial intelligence character as its namesake.
Apple 
has danced along the edge of the video game industry’s waters for some time now, never quite jumping in, but staying close enough to keep the likes of Microsoft, Sony and Nintendo wary.
With the introduction of the iPhone 5S and the cheaper iPhone 5C during this week’s iPhone reveal event, however, the company took a big step closer — and both console and dedicated handheld system makers have a very valid reason to worry.
The 
movie theater is one of the few remaining sanctums where you’re largely safe from the annoying glow of smartphones and tablets.
Well, at least until Disney re-releases “The Little Mermaid” on September 13. The studio is actively encouraging kids to bring along iPads and play games while the movie is showing on screen.
Video 
games are getting more and more expensive to make — and big games are getting bigger.
So when The Scotsman reported that the upcoming Grand Theft Auto V had cost a stunning £170 million ($266 million) to develop and market, that raised a few eyebrows.
Sony, 
already plenty busy with one upcoming hardware launch, is doubling down.
During its annual pre-Tokyo Games Show press conference on Monday, the company unveiled a new device called PlayStation Vita TV, a ‘microconsole’ that will allow you to play PlayStation Vita games on your TV and will let PS4 owners stream games to other TVs in the house.
This 
isn’t the sort of anniversary present EA was hoping for.
The publisher is touting the 25th edition of Madden NFL as the best-selling game of August (something NPD is likely to verify next week), saying internal numbers show it sold one million unitsin its first week on store shelves.
The problem? Last year’s version sold 1.65 million in that same period. That represents a 40 percent falloff. In turn, EA’s stocks took a dip on Friday.
When 
you’re dealing with a multibillion dollar franchise, new releases tend to be well-telegraphed affairs.
Activision, though, surprised everyone Thursday by releasing an iOS version of Call of Duty without pomp or circumstance. And, in another surprise, it’s being made by a team led by a pair of Rockstar Games veterans.
Microsoft 
has finally spilled the Xbox One’s last big secret.
The company announced Wednesday that it would begin selling its next-generation console on Friday, November 22 in 13 territories, setting the stage for the holiday season’s biggest video game battle in seven years.
Are 
you ready for some Xbox?
Microsoft has announced a new partnership with the NFL, as well as an expanded one with current partner ESPN, that it hopes will turn the upcoming Xbox One console into a one stop shop for football fans.
Just 
two years ago, 3D was being touted as the Next Big Thing in gaming
Sony released an affordable 3D monitor for the PlayStation 3 to showcase the system’s potential. Nintendo proudly trotted out the 3DS. First-party developers added in the necessary coding to make their games shine on the then-hot technology.
Chris Morris: Journalist 