Fans of EA Sports games 
tend to be a dedicated lot, but now the publisher is launching a program that will help it find the most dedicated.
The company’s just-unveiled Season Ticket program will give die-hard fans the chance to get a three-day head start on new versions of Madden, FIFA, Tiger Woods, NHL and NCAA Football games as well as discounts on any downloadable content.
But that access comes with a price – and a catch.
There might be a lot of 
executives touting the benefits of 3D gaming these days, but don’t expect Electronic Arts’ John Riccitiello to join the pep squad anytime soon.
The CEO of the industry’s second largest publisher gave his take on the technology in a recent conference call with shareholders – and he was anything but bullish.
For the most part, 2011 
has been a pretty crummy year for video game sales.
Other than April, every month has shown declines. For the year, the industry is 10 percent behind 2010’s pace. That puts video games retail on track for its third consecutive year of negative growth — the first time that has ever happened in the gaming world.
As retail sputters, more and more publishers are looking to downloadable games to help fill the gaps.
No one has doubted that Bioware’s 
upcoming massively multiplayer game, Star Wars: The Old Republic, was going to be, well, massive. But the unusual — and baffling — pre-order experience for the game is causing a disturbance in the Force.
Typically, pre-orders are pretty simple: You put down a deposit, you wait for the game to come out and you’re guaranteed a copy on day one. But with The Old Republic, it’s a bit more complicated.
A little over a year ago, Electronic 
Arts and Legendary Pictures announced an agreement to make a live-action, big screen adaptation of the BioWare’s Mass Effect. Since then, though, things have been pretty quiet.
It looks like the silence will be broken on July 22nd.
We certainly have no problem getting caught up in the fun
of playing games, but the people who create them have their pocketbooks to worry about, too. In this column, finance expert and GameSpy contributor Chris Morris guides you through the tricky corridors the gaming industry’s financial side, touching on big-time business decisions and how they matter to the common gamer.
At this point, we’ve all heard a lot of talk about who and what “won the show” at E3 Expo 2011 earlier this month. It is, in fact, one of the most common questions attendees ask each other. But in the big picture, it’s a question that’s a little shortsighted.
The video game industry is undergoing such a seismic shift these days (in terms of its fundamental business model), that focusing on a single company or title doesn’t give anyone an adequate look into the future. A hit game is nice, but long-term, publishers need to have a broader plan — and they need to have that on display.
Plenty of publishers have done a lot of saber 
rattling when it comes to selling direct to consumers, but that’s generally as far as it goes. So when EA began touting its Origin service a few weeks ago, no one was quite sure how serious the company planned to compete.
These days, though, it’s looking like EA intends to put its full efforts into the fight.
Electronic Arts is hoping 
for first blood in the slugfest of realistic military action games this fall.
The publisher announced at its pre-E3 press conference that “Battlefield 3” would hit shelves Oct. 25, two weeks before Activision releases its much-anticipated “Call of Duty: Modern Warfare 3.” Both titles are expected to be massive hits this holiday.
EA is digging deeper into
the digital distribution space.
The company has completely revamped its online store, expanding its focus and renaming it ‘Origin’ in the process. The move will put EA in direct competition with Valve Software’s dominant Steam service — and, in some ways, Apple’s GameCenter.
As the video game industry 
prepares for its annual trade show, known as E3, it’s carrying a lot of baggage.
Social networking and mobile games continue to eat away at the market share of traditional publishers. A crucial Supreme Court decision, which could fundamentally change the way the industry operates, looms over its head. And many companies find themselves at a critical juncture in their evolution.
Chris Morris: Journalist 