James Cameron lobbies for Avatar MMO

The first video game adaptation of James Cameron’s Avatar wasn’t exactly a hit with players, but the director/3D visionary isn’t ready to give up on the idea.

Cameron noted recently that he believes the franchise is ideally suited for a massively multiplayer online game, much like “World of Warcraft” or the upcoming “Star Wars: The Old Republic”.

Read more at Variety’s Technotainment blog

AOL’s Cambio budgets big for original content

Cambio isn’t a household name amongst most adults, but your tween may be familiar with it. Now AOL’s interactive entertainment site is hoping to boost its Q factor with some high profile partnerships and a warchest earmarked for original programming.

The site re-launched today, announcing partnerships with several industry heavyweights including Mark Burnett, Warner Bros. Digital Distribution and Dolphin Digital Media. And while the Burnett relationship might turn the most heads, it’s the Dolphin Digital one that could have the biggest impact.

Read more at Variety’s Technotainment blog

Amazon unveils iPad competitor

Amazon has declared war against Apple — and a few other companies — announcing a slew of new products at a New York press event Wednesday morning.

As expected, the online retail giant has unveiled plans to release a tablet computer, called Amazon Kindle Fire. The 7-inch device will cost just $199, a price point that’s likely to make it a hot holiday gift item. Shipments are scheduled to begin Nov. 15.

Read more at Daily Variety

iPhone 5 to debut Oct. 4

After being the subject of whispers, rumors and speculation for months, it appears the iPhone 5 is finally ready to make its debut.

Apple has confirmed plans for a press event at its Cupertino, Calif. Headquarters on Oct. 4, where it’s expected to unveil the next iteration of its popular smartphone.

Read more at Variety’s Technotainment blog

AMC, Sony team for Uncharted 3 debut

Want to play what’s likely to be this year’s biggest PlayStation 3 game on a big screen? I mean a really big screen? Get thee to the local Cineplex!

AMC and Sony have teamed up to let gamers play “Uncharted 3: Drake’s Deception” in 3D and in the theater in select cities nationwide.

Read more at Variety’s Technotainment blog

Netflix nabs DreamWorks, Amazon signs Fox

After taking a number of body blows following its decision to hike fees and split its streaming and DVD operations, Netflix is rallying back, announcing a groundbreaking agreement giving it exclusive first-run rights for with DreamWorks Animations’ feature films and television specials.

Amazon, meanwhile, responded with a new partnership for its own streaming service, bringing 2,000 Fox films and television episodes to its Amazon Prime Instant Video program.

Read more at Variety.com

3D may be hurting the Nintendo 3DS

The Nintendo 3DS’ biggest selling point may be its biggest weakness.

A study unveiled earlier this week at the Variety-sponsored 3D Gaming Summit earlier this week finds that 28 percent of the system’s owners feel the use of 3D actually hurts gameplay.

Read more at Variety’s Technotainment blog

Facebook introduces media apps

(Note: This story was co-written with Variety’s Andrew Wallenstein)

At its f8 conference Thursday, Facebook introduced a new class of apps that will allow viewing and sharing of content on its massive social platform via partners including Netflix, Hulu and Spotify.

The apps allow Facebook users to see which songs, movies, TV shows, news and games are being consumed by friends and to sample that content as part of a reformatted Facebook page layout.

Read more at Daily Variety

Putting Apple’s market cap in perspective

You don’t have to be a stock market wonk to know that Apple is a staggeringly rich company. Heck, you barely need to have a pulse.

Even the departure of the iconic Steve Jobs from the CEO role hasn’t dampened consumer optimism, with shares gaining 8 percent since his Aug. resignation. The company’s market cap now stands at more than $378 billion – and a new tumbler site is helping people comprehend exactly how much that really is.

Read more at Variety’s Technotainment blog

NCIS gets the video game treatment

CBS’ hit procedural drama NCIS is making the leap to the video game world.

Ubisoft and CBS Consumer Products today announced plans to create a title based on the show for the Xbox 360, PlayStation 3 and Nintendo Wii due this fall. The game will feature four cases that were written and developed with the show’s writers.

Read more at Variety’s Technotainment blog