CES 2012 will be the last for Microsoft

Microsoft is breaking up with the Consumer Electronics Show.

The tech giant has announced via a company blog that this year’s keynote and exhibit booth will be its last at the show – a notable departure, since the company’s keynote has long been the unofficial kickoff to CES.

Read more at Variety’s Technotainment blog

EA launches Star Wars: The Old Republic

When the clocks strike midnight, the rush will be on into EA’s newest massively multiplayer online game – and the only title around that has any chance of giving “World of Warcraft” any sort of competition.

“Star Wars: The Old Republic,” made by the company’s Bioware Studios in conjunction with LucasArts lets players explore the rich universe 3,500 years before the Star Wars films occur in the timeline.

Read more at Variety’s Technotainment blog

Zynga hits Wall Street – then stumbles

Social game maker Zynga’s much anticipated debut on Wall St. didn’t go quite as well as planned Friday.

The company finished the trading day at 9.50, 5 percent below its offering price – as investors, fearful of a new tech bubble, steered clear and analysts ripped the company on growth concerns.

Read more at Variety’s Technotainment blog

Zynga prices its IPO

As expected, social game maker Zynga will begin trading shares on Wall Street Friday, marking one of the video game industry’s biggest public offerings in years.

The company has priced shares at $10 each, the high end of its expected range and will offer 100 million shares to investors. That puts the company valuation at about $7 billion.

Read more at Variety’s Technotainment blog

Xbox adds iHeartRadio, Verizon FiOS

Microsoft continues to roll out new entertainment offerings for the Xbox 360.

The second wave of content providers for the recent user interface revamp of Xbox Live has hit the console, bringing some familiar names. Starting today, U.S. users will be able to access content from ClearChannel’s streaming radio service iHeartRadio and Verizon FiOS customers will be able to access a limited selection of live channels.

Read more at Variety’s Technotainment blog

‘Modern Warfare 3’ tops $1 bil in 16 days

Activision’s “Call of Duty: Modern Warfare 3″ has joined the billion dollar club — after just 16 days on store shelves, setting yet another entertainment industry record.

James Cameron’s “Avatar” was the previous record holder for a property to hit the $1 billion sales mark. It took a day longer than the action/shooter video game to achieve that, however. (“Black Ops,” the previous game in the “Call of Duty” series, took six weeks to hit the number.)

Read more at Daily Variety

Recapping the VGA winners

Spike TV’s annual Video Game Awards program always tends to divide the gamer audience, which grumbles about the flashy nature of the programming, but the event is still very much a can’t miss event among those players.

With several announcements of new game franchises, including Epic Games’ “Fortnight” and Sony/Naughty Dog’s “The Last of Us” making bows this year, it’s a second E3 of sorts. But the real focus is on the awards.

Read more at Variety’s Technotainment blog

November game sales surge, hardware sales dip

Led by “Modern Warfare 3″ and a surprisingly strong “The Elder Scrolls: Skyrim,” video game software sales soared past analyst expectations in November.

Retail sales of console and portable software were up 15 percent to $1.67 billion. Analysts had expected a climb of just 3 percent.

Read more at Variety’s Technotainment blog