After being severely disappointed 
in September, the video game industry is warily eyeing October’s retail sales numbers.
Analysts are calling for yet another decline compared to the 2009 numbers when the data is released Tuesday afternoon, roughly two hours after the market closes. Michael Pachter, managing director of Wedbush Securities, predicts software sales will drop 3 percent compared to last year, coming in at $555 million.
Microsoft has a hit on its hands
with Kinect, the motion capture device that lets players act as the controller for the Xbox 360. The company says it has sold more than 1 million units in the first 10 days of availability.
That’s a significantly stronger start than Sony’s PlayStation Move – which shipped 1 million units in its first month of availability, but did not sell that many. It also underscores the “must have” status of Kinect as the company gears up for the holiday shopping season.
If you want to know how much money 
your favorite movie earned at the box office, it’s pretty easy to find out — just look at USA Today or head online. Curious about how well a music CD sold? Billboard or Nielsen’s SoundScan service will let you know.
If you want to know how your favorite video game has sold, though, you’re essentially out of luck.
[How might the latest industry decline in September’s NPD U.S. 
game retail results affect video game stocks? Gamasutra editor-at-large Chris Morris, a financial journalism veteran, examines the plight of the major public-traded game firms in the wake of the disappointing U.S. retail numbers.]
I’m not a stock market analyst. And I’m not a psychic. So seeing as I’m writing this before the market opens on Friday, I’m obviously venturing out on a limb when I presume that video game stocks are getting hit.
It’s not a bad guess, though. Thursday’s NPD numbers were down yet again – and investors who were hoping for a little good news in what has been a gloomy year are likely to lash out. It’s not hard to see why.
Even “Halo: Reach” couldn’t bring 
the video game industry out of its slump in September.
Software sales at retail stores were down a shocking 6 percent last month to $614 million, according to The NPD Group. That’s vastly worse than analysts were expecting and could scare investors, who were holding out hope that September would be a bright spot in an otherwise dismal year for game sales.
The consensus among 
analysts and industry observers was that strong sales of “Halo: Reach” would be enough to bring video game sales into positive territory in September.
The consensus was wrong. Very, very wrong.
Read more at Variety’s Technotainment blog
The NPD Group, which is the chief reporting 
agency for video game sales, is making some changes in the way it releases data – changes that will obscure insight into how the industry at large is faring.
Starting this week with the September sales numbers, the organization says it will no longer release any hardware sales information and will cease offering specific sales data for the industry’s top selling titles.
Read more at Variety’s Technotainment blog
So now it’s official: Microsoft’s first-person behemoth Halo: 
Reach is the year’s biggest entertainment event,generating $200 million in sales in just 24 hours in the United States alone.
That’s two-thirds of what Call of Duty: Modern Warfare 2 took in from the North American and U.K. markets in its first day last year, but it’s still a number that’s nothing to sneeze at. The one-day take already eclipses the three-day opening weekends of “Iron Man 2,” “Toy Story 3” and “Alice in Wonderland.”
While August sales figures gave the video game 
industry yet another dose of bad news, at least Electronic Arts had something to smile about.
Software sales for the industry as a whole fell 14 percent last month to $403.5 million, according to NPD Group. That’s the worst performance for the month in three years and more than twice as bad as what some analysts were expecting.
Video game publishers aren’t fooling themselves. They
know August is going to be the latest in a string of awful months for the industry.
Sales numbers will be released roughly two hours after the market closes Thursday – and they’re expected to be grim. Michael Pachter, managing director of Wedbush Securities, predicts software sales will drop 6 percent compared to 2009 to $445 million. Colin Sebastian of Lazard Capital Markets is expecting things to be even worse – forecasting a 10-15 percent decline.
Chris Morris: Journalist 