Want to know why studios are growing leary of 
Netflix? It’s all in the numbers.
A new report from The NPD Group shows that despite the best efforts of some enormous competitors, the online rental service holds a 61 percent market share in the streaming movie field so far this year.
Alex Carloss, who up until last week was
head of digital distribution at Paramount, has made the jump to Google.
Carloss will work on the content acquisition team for the company’s YouTube arm, joining Robert Kyncl, who left Netflix for the company last year.
Warner Bros. is looking to use 
Apple’s app store to boost legit movie downloads.
The studio announced plans Wednesday to roll out “App editions” of “Inception” and “The Dark Knight” for the iPhone, iPod Touch and iPad. The free app gives fans of the film an extended preview of the films and film extras in an effort to persuade them to buy the electronic version, which can be downloaded or streamed via an in-app purchase.
The entertainment industry’s war on piracy is 
well known, but exactly how big an army it has been battling has always been something of a mystery.
MarkMonitor, which protects online brands for its clients, has done some counting, though, and it estimates that Web piracy sites distributing software, films and other products attract roughly 53 billion visits per year.
While the PlayStation 3, Xbox 360 and Wii are 
still game machines first and foremost, they’re increasingly being used for other forms of entertainment.
A new survey by Nielsen finds that non-gaming functionality is on the rise among console owners – and among PS3 owners, it even surpasses the time spent playing games.
Apple has put together its list of
the top apps and downloads for 2010 – giving an interesting look at how its user base is using its various products.
Games rule supreme for iPhone owners, who pushed them to the top of the paid program charts, but for iPad users, business software beat out everything else.
While gamers have been able to rent 
new titles by mail for years, the options have been limited when it came to streaming services.
That’s changing now, as OnLive looks to leverage cloud computing and a Netflix-proven business model to offer instant streaming of new hit titles to players. Last month, the company released a set-top box, letting customers buy recent and catalog releases on an a la carte basis; this week it released an iPad app; and starting in January, it will offer a pair of new payment options.
Vudu, a staple in many internet 
connected televisions and Blu-ray players, has added a pair of new outlets to its list.
The Wal-Mart-owned streaming service will be available via Boxee starting next month. That not only means that Vudu will be included in the Boxee Box when it ships to stores, but it will also be available to anyone with a Macs or PC.
Read more on Variety’s Technotainment blog
The book world has 
ISBN numbers to help it track how products are doing. But in the film and television worlds, things haven’t been quite so organized.
A group of studios, cable and technology companies are looking to change that, today announcing the launch of the Entertainment Identifier Registry (EIDR) to help track movies, TV shows and other assets. Among the names behind the movement are Disney, Comcast, Universal, Warner Bros., Sony and the MPAA.
[Gamasutra editor-at-large Chris Morris 
looks at how initial releases in game franchises are extending across film, books, action figures and beyond, talking to THQ’s Danny Bilson about the just-announcedHomefront prequel novel and why the “fiercely competitive” market demands that extra transmedia step.]
The video game industry, if you haven’t noticed, isn’t just about games any more.
Sure they’re important, but for many publishers, they’re the hub of a broader entertainment property.
Chris Morris: Journalist 